The situation
A health and wellness retailer wanted to stop looking like a general store and start looking like a brand you'd trust with what you put in your body. That shift is as much about content as commerce: the science has to be visible, the sourcing transparent, and the trust signals — reviews, policies, guarantees — present everywhere, not buried on one page. And the team needed to manage all of that themselves.
What we built
A storefront with the commerce essentials done properly — product pages, cart with a free-shipping threshold, Stripe Checkout supporting card, Apple Pay, and Afterpay, and full customer accounts with order history and address book. Around the commerce sits a lightweight CMS: testimonials, trust pillars, FAQs, announcements, and policy pages are all database-backed and editable from the admin, so the brand story stays current without a deploy.
How it works
The build is Next.js with Supabase for Postgres and server-side authentication, Stripe for payments with webhook-driven order updates, and Resend for transactional email. Orders move through a defined state machine with audit logging, and the brand's data lives in its own isolated schema.
Why it matters
For a supplement brand, credibility is the product. Making every trust signal editable — and wiring real payments and accounts underneath — turns a catalog into something customers actually buy from, and something the brand can keep evolving on its own.